Americans are having fewer babies — and pampering them with luxury diapers
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MarketWatch Top StoriesBy Bill Peters10/22/2026, 9:28:00 PM
EXECUTIVE SUMMARY
“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
Key Takeaways
- Americans are having fewer babies — and pampering them with luxury diapers.
- “Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
- “Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
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Published originally on MarketWatch Top Stories
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