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Americans are having fewer babies — and pampering them with luxury diapers

10/22/2026, 9:28:00 PM
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Americans are having fewer babies — and pampering them with luxury diapers
EXECUTIVE SUMMARY

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

Key Takeaways

  • Americans are having fewer babies — and pampering them with luxury diapers.
  • “Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
  • “Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

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