Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world, including here in the US. More than 30,000 used kei trucks have been imported into the US since 2020, with roughly 7,500 units entering the country each year. Even President Trump is a fan, telling reporters last year that he authorized the De … Read the full story at The Verge.
Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
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The VergeBy Andrew J. Hawkins
EXECUTIVE SUMMARY
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world, including here in the US. More than 30,000 used kei trucks have been imported into the US since
Key Takeaways
- Toyota’s Scion is back, starting with an American-made, 25-mph kei truck.
- Toyota is dusting off the Scion badge for a radically different mission.
- Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world, including here in the US.
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Published originally on The Verge
