Fans are travelling to South Korea to experience the worlds of their favourite K-dramas and K-pop stars, creating new tourism opportunities and offering hope to communities grappling with population decline.
From K-dramas to BTS: How pop culture is reshaping tourism in South Korea
EXECUTIVE SUMMARY
Fans are travelling to South Korea to experience the worlds of their favourite K-dramas and K-pop stars, creating new tourism opportunities and offering hope to communities grappling with population decline.
Key Takeaways
- From K-dramas to BTS: How pop culture is reshaping tourism in South Korea.
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Published originally on Channel NewsAsia (CNA)
