Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from middle-aged consumers. The incident comes as regulators step up quality checks on the reliability of automotive companies, according to industry officials and analysts. During a live-streamed new model launch ceremony on October 15, an Xpeng product manager used the term “Lao Deng” – a slang term referring to middle-aged people who appear to be...
As sales slow, carmakers in China turn to overt marketing tactics and face controversy
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SCMP - Feed 91By Daniel Ren
EXECUTIVE SUMMARY
Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from middle-aged consumers. The incident comes as regulators step up quality checks on the reliability of automotive companies, according to industry officials and analysts. During a live-streamed new model launch ceremony on October 15, an Xpeng product manager used the term “Lao Deng” – a slang term referring to middle-aged people who appear to be...
Key Takeaways
- As sales slow, carmakers in China turn to overt marketing tactics and face controversy.
- Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from middle-aged consumers.
- The incident comes as regulators step up quality checks on the reliability of automotive companies, according to industry officials and analysts.
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