As we near Black Friday, columnist David Robson explores the psychology behind our impulse to buy things – and how marketers take advantage of our brains to push us to purchase
Why we buy: 5 thinking errors companies exploit to make you shop

As we near Black Friday, columnist David Robson explores the psychology behind our impulse to buy things – and how marketers take advantage of our brains to push us to purchase
Key Takeaways
- Why we buy: 5 thinking errors companies exploit to make you shop.
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Published originally on New Scientist






