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Why we buy: 5 thinking errors companies exploit to make you shop

NE
New Scientist
By David Robson
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Why we buy: 5 thinking errors companies exploit to make you shop
Photo / Coverage: New ScientistCredit: David Robson
EXECUTIVE SUMMARY

As we near Black Friday, columnist David Robson explores the psychology behind our impulse to buy things – and how marketers take advantage of our brains to push us to purchase

Key Takeaways

  • Why we buy: 5 thinking errors companies exploit to make you shop.

As we near Black Friday, columnist David Robson explores the psychology behind our impulse to buy things – and how marketers take advantage of our brains to push us to purchase

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