Celebrities including Nicole Kidman, Margot Robbie and Kylie Minogue sat front row at two runway events while bemused locals looked onThey came, they saw, they CC’d. This week Chanel – the world’s second-biggest luxury brand after Louis Vuitton, with sales of US$19.3bn in 2025 – mobilised an estimated team of 300 in Sydney, staging a “replica” presentation of its Cruise 2026/2027 collection, first shown in Biarritz in April.Its celebrity guest list was headlined by Nicole Kidman, Margot Robbie, Kylie Minogue and Baz Lurhmann. Staff included many of its head office team (French accents were omnipresent), a local production company and about 80 models, 50 of them internationally based. Continue reading...
When the Chanel circus came to Sydney it brought bespoke barricades and 800 VICs
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The Guardian - AustraliaBy Patty Huntington
EXECUTIVE SUMMARY
Celebrities including Nicole Kidman, Margot Robbie and Kylie Minogue sat front row at two runway events while bemused locals looked on They came, they saw, they CC’d. This week Chanel – the world’s second-biggest luxury brand after Louis Vuitton, with sales of US$19.3bn in 2025 – mobilised an estimated team of 300 in Sydney, staging a “replica” presentation of its Cruise 2026/2027 collection, first shown in Biarritz in April. Its celebrity guest list was headlined by Nicole Kidman, Margot Robbie
Key Takeaways
- When the Chanel circus came to Sydney it brought bespoke barricades and 800 VICs.
- Celebrities including Nicole Kidman, Margot Robbie and Kylie Minogue sat front row at two runway events while bemused locals looked on They came, they saw, they CC’d.
- Staff included many of its head office team (French accents were omnipresent), a local production company and about 80 models, 50 of them internationally based.
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Published originally on The Guardian - Australia
