For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said. His approach reflects a broader shift in news...
What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators
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SCMP - Feed 91By Ushar Daniele
EXECUTIVE SUMMARY
For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said. His approach reflects a broader shift in news...
Key Takeaways
- What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators.
- For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism.
- Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms.
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Published originally on SCMP - Feed 91
