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This Holiday Shopping Season, Why Pay Twice To Win The Same Customer?

Forbes BusinessBy Lilian Raji, Contributor

11/13/2026, 1:24:47 AM

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This Holiday Shopping Season, Why Pay Twice To Win The Same Customer? — Photo / Coverage: Forbes BusinessCredit: Lilian Raji, Contributor

EXECUTIVE SUMMARY

As the 2026 holiday shopping season unfolds, brands will spend fortunes persuading consumers to notice them. The better bet is creating reasons to remain interested.

Key Takeaways

This Holiday Shopping Season, Why Pay Twice To Win The Same Customer?.
As the 2026 holiday shopping season unfolds, brands will spend fortunes persuading consumers to notice them.
The better bet is creating reasons to remain interested.

As the 2026 holiday shopping season unfolds, brands will spend fortunes persuading consumers to notice them. The better bet is creating reasons to remain interested.

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