Driven by cocktail culture and a growing appetite for provenance, tequila is finding new favour among Indian drinkers. Campari Group’s Espolòn is the latest entrant betting on Mexico’s agave heritage and craft to make its mark
Tequila in India is moving beyond shots to premium sipping
EXECUTIVE SUMMARY
Driven by cocktail culture and a growing appetite for provenance, tequila is finding new favour among Indian drinkers. Campari Group’s Espolòn is the latest entrant betting on Mexico’s agave heritage and craft to make its mark
Key Takeaways
- Tequila in India is moving beyond shots to premium sipping.
- Driven by cocktail culture and a growing appetite for provenance, tequila is finding new favour among Indian drinkers.
- Campari Group’s Espolòn is the latest entrant betting on Mexico’s agave heritage and craft to make its mark
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Published originally on The Hindu - Default Feeder
