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Stop Collecting Data. Start Connecting It.

Forbes BusinessBy Manish Sood & Venkat Venkatraman, Forbes Books Author

11/9/2026, 7:57:20 PM

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Stop Collecting Data. Start Connecting It. — Photo / Coverage: Forbes BusinessCredit: Manish Sood & Venkat Venkatraman, Forbes Books Author

EXECUTIVE SUMMARY

It’s time to break free of the idea that data belongs inside a box. It needs to flow through networks that can generate context, elevate understanding, and deliver new revenue-enhancement opportunities.

Key Takeaways

Stop Collecting Data.
Start Connecting It..
It’s time to break free of the idea that data belongs inside a box.

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