Smartphone sales volumes fell 18-20% during Diwali 2026 despite a late festive-season recovery, as consumers postponed purchases and demand remained weak across much of the country.
Smartphone volumes slumped this Diwali season amid a surge in prices
BU
Business Standard - LatestBy Surajeet Das Gupta
EXECUTIVE SUMMARY
Smartphone sales volumes fell 18-20% during Diwali 2026 despite a late festive-season recovery, as consumers postponed purchases and demand remained weak across much of the country.
Key Takeaways
- Smartphone volumes slumped this Diwali season amid a surge in prices.
- Smartphone sales volumes fell 18-20% during Diwali 2026 despite a late festive-season recovery, as consumers postponed purchases and demand remained weak across much of the country.
- Smartphone sales volumes fell 18-20% during Diwali 2026 despite a late festive-season recovery, as consumers postponed purchases and demand remained weak across much of the country.
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Published originally on Business Standard - Latest
