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Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO

Business Standard - LatestBy Press Trust of India

11/9/2026, 12:40:19 PM

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Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO — Photo / Coverage: Business Standard - LatestCredit: Press Trust of India

EXECUTIVE SUMMARY

Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing, given the segment's established ₹5 and ₹10 price points.

Key Takeaways

Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO.
Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing, given the segment's established ₹5 and ₹10 price points.
Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing, given the segment's established ₹5 and ₹10 price points.

Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing, given the segment's established ₹5 and ₹10 price points.

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