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Reddit tests ads in search results as traffic declines and growth concerns mount

TE
TechCrunch
By Sarah Perez
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EXECUTIVE SUMMARY

The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

Key Takeaways

  • Reddit tests ads in search results as traffic declines and growth concerns mount.
  • The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.
  • The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

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