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McDonald’s tests new value menu as fast-food discount wars heat up

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McDonald’s tests new value menu as fast-food discount wars heat up
Photo / Coverage: MarketWatch Top StoriesCredit: Bill Peters
EXECUTIVE SUMMARY

The burger chain is overhauling its menu and seeking to deliver a “clear and compelling value proposition.”

Key Takeaways

  • McDonald’s tests new value menu as fast-food discount wars heat up.

The burger chain is overhauling its menu and seeking to deliver a “clear and compelling value proposition.”

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