Muslim entrants are threatening to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warn organisers that approval will be withheld unless the alcohol sponsorship is scrapped. The tie-up has angered some participants who say it conflicts with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia. On Wednesday, Youth and Sports Minister Mohammed Taufiq Johari...
Malaysia’s debut Hyrox event in jeopardy over beer sponsorship
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SCMP - Feed 91By Iman Muttaqin Yusof
EXECUTIVE SUMMARY
Muslim entrants are threatening to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warn organisers that approval will be withheld unless the alcohol sponsorship is scrapped. The tie-up has angered some participants who say it conflicts with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia. On Wednesday, Youth and Sports Minister Mohammed Taufiq Johari
Key Takeaways
- Malaysia’s debut Hyrox event in jeopardy over beer sponsorship.
- The tie-up has angered some participants who say it conflicts with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia.
- The tie-up has angered some participants who say it conflicts with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia.
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Published originally on SCMP - Feed 91
