For Sunny He, a 32-year-old Shanghai resident, this year’s Singles’ Day shopping season culminated in a single, high-value purchase: a 12,000-yuan (US$1,797) iPhone 18 Pro Max, sweetened by a 300-yuan voucher on Alibaba Group Holding’s Tmall marketplace. “For me, Double 11 definitely isn’t as lively as before because I have less spare cash than in previous years,” He said. “Even so, I’ll take advantage of this chance for products that I couldn’t bear to buy at full price, like a new...
Less coupon math, more AI: what’s new for China’s 18th Singles’ Day
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SCMP - Feed 91By Ann Cao
EXECUTIVE SUMMARY
For Sunny He, a 32-year-old Shanghai resident, this year’s Singles’ Day shopping season culminated in a single, high-value purchase: a 12,000-yuan (US$1,797) iPhone 18 Pro Max, sweetened by a 300-yuan voucher on Alibaba Group Holding’s Tmall marketplace. “For me, Double 11 definitely isn’t as lively as before because I have less spare cash than in previous years,” He said. “Even so, I’ll take advantage of this chance for products that I couldn’t bear to buy at full price, like a new...
Key Takeaways
- Less coupon math, more AI: what’s new for China’s 18th Singles’ Day.
- “For me, Double 11 definitely isn’t as lively as before because I have less spare cash than in previous years,” He said.
- “Even so, I’ll take advantage of this chance for products that I couldn’t bear to buy at full price, like a new...
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Published originally on SCMP - Feed 91
