Husky Stadium to be renamed in CFB's most lucrative stadium rights deal

Husky Stadium will have a new name in 2027 after the University of Washington announced on Thursday that it has come to a 10-year agreement with Columbia Bank for its naming rights, officially changing it to Columbia Bank Stadium.According to OnMontlake's Christian Caple, the $70 million deal, which will average out to $7 million per year, is the largest stadium naming rights deal in college athletics."This is a historic long-term partnership for Washington Athletics and the University of Washington," athletic director Pat Chun said in a press release. "Columbia Bank Stadium will be the most visible expression of the relationship, but the greater opportunity is what we can build together for our student-athletes, students and communities across Washington. At a time of extraordinary change in college athletics, partnerships like this help us create sustainable resources, expand opportunities, and continue investing in the people and programs that make Washington special."as Christian points out in his article, $7m/year is top of the market for stadium naming rights. nice piece of business by UW upper campus! (I, personally, will still call it Husky Stadium) https://t.co/426kr9Xrsb— alex katson 🇯🇵 (@alexkatson) November 12, 2026“This is the kind of partnership great public universities should be building," President Robert J. Jones said in a press release. "It brings together two institutions with deep roots in Washington and creates opportunities that extend well beyond Athletics. Columbia Bank Stadium will be the most visible expression of the relationship, but the larger opportunity is to develop meaningful collaborations that benefit our students, student-athletes, alumni, and communities throughout the state while responsibly growing the resources that support our mission.”Along with naming rights, UW and Columbia have partnered on several initiatives moving forward. Debt-Free Dawgs: Focused on helping students build stronger financial foundations and reducing financial barriers to education opportunities,Financial Literacy for Every Husky: Expanding access to practical financial education and resources for all students;NIL to Net Worth: Helping student-athletes understand how to translate short-term NIL opportunities into long-term financial health;Financial Health Across Washington: Leveraging the University's statewide reach and Columbia's regional presence to strengthen communities.The press release also reads that it will offer additional academic, student, workforce, and community initiatives that are currently in development.This article originally appeared on Huskies Wire: Husky Stadium to be renamed in CFB's most lucrative stadium rights deal