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Humans vs AI art: why game studios hire Southeast Asian talent

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SCMP - Feed 91
By Aidan Jones
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Humans vs AI art: why game studios hire Southeast Asian talent
Photo / Coverage: SCMP - Feed 91Credit: Aidan Jones
EXECUTIVE SUMMARY

Video game companies have long been at the vanguard of artificial intelligence, using it in its more nascent form to dictate non-player character behaviour, simulate crowds and adjust game difficulty on the fly years before the advent of chatbots like ChatGPT. Today, the technology is increasingly being deployed to write code, create visual assets and even synthesise real-time voice-overs, supplanting humans who would have otherwise done the work. Yet studios do still pay people to animate their

Key Takeaways

  • Humans vs AI art: why game studios hire Southeast Asian talent.
  • Today, the technology is increasingly being deployed to write code, create visual assets and even synthesise real-time voice-overs, supplanting humans who would have otherwise done the work.
  • Today, the technology is increasingly being deployed to write code, create visual assets and even synthesise real-time voice-overs, supplanting humans who would have otherwise done the work.

Video game companies have long been at the vanguard of artificial intelligence, using it in its more nascent form to dictate non-player character behaviour, simulate crowds and adjust game difficulty on the fly years before the advent of chatbots like ChatGPT. Today, the technology is increasingly being deployed to write code, create visual assets and even synthesise real-time voice-overs, supplanting humans who would have otherwise done the work. Yet studios do still pay people to animate their...

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SCMP - Feed 91
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