Companies like Marico and Colgate-Palmolive reported advertising expenditure growth of 44% and 40%, respectively, while others remain selective amid input-cost pressures.
FMCG ad spending accelerates as macro pressures ease
EXECUTIVE SUMMARY
Companies like Marico and Colgate-Palmolive reported advertising expenditure growth of 44% and 40%, respectively, while others remain selective amid input-cost pressures.
Key Takeaways
- FMCG ad spending accelerates as macro pressures ease.
- Companies like Marico and Colgate-Palmolive reported advertising expenditure growth of 44% and 40%, respectively, while others remain selective amid input-cost pressures.
- Companies like Marico and Colgate-Palmolive reported advertising expenditure growth of 44% and 40%, respectively, while others remain selective amid input-cost pressures.
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Published originally on The Hindu Business Line
