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Fashion and tradition: how John Smedley is innovating in a tough market

TH
The Guardian - UK
By Sarah Butler
11/1/2026, 12:00:11 PM
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Fashion and tradition: how John Smedley is innovating in a tough market
EXECUTIVE SUMMARY

In the final article in a series on high-end British manufacturing we look at a clothing brand that dates to the 18th century but is increasingly on-trend Making jeans again: the Hiut Denim factory in Cardigan Rolls-Royce rides high on craze for customisation Luxury leather: from wallets to cigar cases Tina is wielding a large pair of scissors with authority, slicing with immense skill and precision. With 38 years of experience, she is an important member of the 230-strong manufacturing team pro

Key Takeaways

  • Fashion and tradition: how John Smedley is innovating in a tough market.
  • Using a chalk, a semi-circular guide and a sharp pair of scissors, she cuts necklines in the knitted garments ready for the final trim to be attached.

In the final article in a series on high-end British manufacturing we look at a clothing brand that dates to the 18th century but is increasingly on-trendMaking jeans again: the Hiut Denim factory in CardiganRolls-Royce rides high on craze for customisationLuxury leather: from wallets to cigar casesTina is wielding a large pair of scissors with authority, slicing with immense skill and precision.With 38 years of experience, she is an important member of the 230-strong manufacturing team producing fine knitwear for the John Smedley brand. Using a chalk, a semi-circular guide and a sharp pair of scissors, she cuts necklines in the knitted garments ready for the final trim to be attached. Continue reading...

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