Direct-to-consumer (D2C) brands in India shipped 27 per cent more orders a day in the run-up to Diwali this year than in the same period last year, while the value of goods sold jumped about 45 per cent, according to a report. ClickPost, an AI logistics automation and post-purchase platform for D2C and retail, analysed more than 8 crore orders placed on the websites of nearly 400 D2C brands. It compared the festive shopping windows of September 20 to November 5 this year and September 1 to October 17 last year. According to ClickPost's report, gross merchandise value (GMV), the total value of goods sold, grew about 1.7 times faster than the number of orders. The report said this was because shoppers bought higher-priced products despite rising retail prices, rather than looking for cheaper alternatives. Spending was concentrated in high-value categories such as luxury fashion, skincare, wellness and jewellery, it said. Despite the higher volumes, deliveries became more reliable. .
D2C brands see 27% more orders ahead of Diwali; sales value up 45%: Report
BU
Business Standard - LatestBy Press Trust of India
EXECUTIVE SUMMARY
Direct-to-consumer (D2C) brands in India shipped 27 per cent more orders a day in the run-up to Diwali this year than in the same period last year, while the value of goods sold jumped about 45 per cent, according to a report. ClickPost, an AI logistics automation and post-purchase platform for D2C and retail, analysed more than 8 crore orders placed on the websites of nearly 400 D2C brands. It compared the festive shopping windows of September 20 to November 5 this year and September 1 to Octob
Key Takeaways
- D2C brands see 27% more orders ahead of Diwali; sales value up 45%: Report.
- ClickPost, an AI logistics automation and post-purchase platform for D2C and retail, analysed more than 8 crore orders placed on the websites of nearly 400 D2C brands.
- ClickPost, an AI logistics automation and post-purchase platform for D2C and retail, analysed more than 8 crore orders placed on the websites of nearly 400 D2C brands.
Read Complete Original Article
Published originally on Business Standard - Latest
