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Can K-pop frenzy turn India into a major destination for global artistes?

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Can K-pop frenzy turn India into a major destination for global artistes?
Photo / Coverage: Business Standard - LatestCredit: Aarya Shetty
EXECUTIVE SUMMARY

A K-pop festival slated for New Delhi sold out in 90 minutes in its first edition outside South Korea. Can this level of excitement persuade international artistes to make India more than just a stopo

Key Takeaways

  • Can K-pop frenzy turn India into a major destination for global artistes?.
  • A K-pop festival slated for New Delhi sold out in 90 minutes in its first edition outside South Korea.
  • Can this level of excitement persuade international artistes to make India more than just a stopo

A K-pop festival slated for New Delhi sold out in 90 minutes in its first edition outside South Korea. Can this level of excitement persuade international artistes to make India more than just a stopo

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