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Burberry Back In Profit As U.S. Sales Help Luxury Brand Turnaround

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Forbes Business
By Mark Faithfull, Contributor
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Burberry Back In Profit As U.S. Sales Help Luxury Brand Turnaround
Photo / Coverage: Forbes BusinessCredit: Mark Faithfull, Contributor
EXECUTIVE SUMMARY

Two years ago Burberry looked unsure of what the brand stood for and investors were unimpressed. Under a new CEO, the trenchcoat maker's prospects look distinctly sunny.

Key Takeaways

  • Burberry Back In Profit As U.S.
  • Sales Help Luxury Brand Turnaround.
  • Two years ago Burberry looked unsure of what the brand stood for and investors were unimpressed.

Two years ago Burberry looked unsure of what the brand stood for and investors were unimpressed. Under a new CEO, the trenchcoat maker's prospects look distinctly sunny.

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